Press Release: March 2009

Equator Audio Research Expands into Asia-Pacific Market

Singapore–Equator Audio Research, recognized globally as a leading manufacturer of highly accurate studio reference monitors for mission critical recording applications, is pleased to announce that the company has established a sales and marketing office in Singapore.

“The Asia Pacific market has always been one of great opportunity but also one with great challenges” pointed out Equator President and Founder Ted Keffalo. “The best way for us to address any challenge is to provide a quick, locally-applied response to any customer, dealer or distributor request. From customer service and training to sales and technical support.... having an office in the region will provide a level of response and confidence not possible from the other side of the globe.”

'To this end, we have set up a sales team based in Singapore to manage the appointment, support and training of distributors and end users in the region,' adds Keffalo.

Manufacturer and designer of the Q Series Reference Monitors, Equator Audio is eager to launch their high quality monitors in Asia. Says President Mr. Ted Keffalo, 'I’ve been involved with studio monitor development for many years and over the years I’ve learned of issues that have gone unresolved, issues in both manufacturing and in common use. At Equator we have developed a series of studio monitors which have addressed these issues. In manufacturing: Transducers have not been matched until now. Long slopping crossovers have caused distorted, inaccurate mid-range response and traditional monitor designs have long suffered with phase problems. All Equator Q Series monitors feature a Zero-Point Reference™ coaxial design with Digitally-Controlled Transducers™. A coaxial design addresses the phase anomalies that exist in traditional “tweeter over woofer” designs. The internal CPU that resides inside each Equator monitor handles a host of formidable tasks; including matching the transducers output as well as seamlessly incorporating the system’s unique no-slope crossover cross over approach.

In use, the Equator Audio Q Series monitors benefit from cutting-edge DSP technology that helps mix engineers ensure the system is optimized for accurate monitoring in any room. The Q Series overcomes all known monitoring issues and problems with the studio and home monitoring environment, resulting in unparalleled clarity and accuracy ... we want to share this technology with audio engineers, producers and musicians across Asia Pacific.’

To be headed up by Mr. Ken Tovich, the Asia Pacific sales initiative is an exciting proposition. Says Tovich 'Equator has developed an incredible range of products. Not only do they have a big sound, they actually analyse the room in which they're playing and then digitally correct the system to optimise the acoustic environment. We're confident that once engineers and users across Asia get in front of a set, they are going to love what they can do.’ With their attractive price point and impressive use of DSP technology, the Q Series look set to follow the lead set by the U.S., where they are being used by such high profile users as Sean 'Diddy' Combs, Christina Aguilera and music score mixer Elton Ahi who mixed Universal Picture's movie The Mummy: Tomb of the Dragon Emperor.

Equator Asia Pacific Sales Office
P: +65 9325 8424
Skype: ken.tovich
E: asiapacific@equatoraudio.com